Real progress.
Not just growth.
● Who We Are
Rooted in Origin,
Focused on Impact
Rebel Merchants, founded in 2018, works directly with farmers and cooperatives in Guatemala, Honduras, Nicaragua and Costa Rica. Guided by values such as transparency, connection, impact, authenticity, respect and quality, we trade coffee differently: we empower producers, deliver exceptional products and create lasting social and environmental impact.
● How We Work
Direct Trade With Intention
We do more than just buy and sell coffee. By understanding the needs of each coffee roaster, we build long-term relationships with farmers and cooperatives that guarantee quality, consistency and measurable impact. Our flexible purchasing models – including pre-financing, fixed volumes and experimental batches – support communities and provide coffee roasters with coffee they can rely on year after year.
Mission
We break market barriers by directly connecting farmers and roasters, creating transparent, fair, and lasting exchanges where both can thrive.
Vision
A coffee and cacao trade where farmers and roasters are equal lasting partners. Every bean, every deal, every story is driving social, environmental, and economic impact.
● Our Coffees
Sourcing Regions
Quality, traceability,
and distinctive flavor profiles
We source coffees crafted for both quality and impact. Our specialty coffees score 83–88+ SCA points and are fully traceable to single farmers or cooperatives, ensuring transparency from origin to cup. Around 60% are organically grown and certified, sourced in micro-lots and community lots to highlight distinctive, consistent flavors. Our coffees come from Guatemala, Honduras, Nicaragua, and Costa Rica, reflecting the unique terroirs and dedication of the growers behind them.
